Forget Birthdays without the Guilt.

Drop a name, email, and date.
→ we’ll bug you with a gift idea.

Done!

Your thoughtfulness level just went up 300%.
Oops! Something went wrong while submitting the form.
No Spam. Cancel Anytime.

Never panic-buy crazy socks again.

Gifts for people who barely text back.

We remember, so you don’t have to.

Friends dont Gift Friends Socks.

Dad Gifts.
But delivered on-time.

MediocreFriend is a free gift curation service for the forgetful, the busy, and the emotionally efficient.

We remember important dates, send you timely reminders, and suggest thoughtful gifts — so you can show you care, even when life’s a lot.
Never Forget a Birthday (again...)
“My daughter loved it, and I still don’t know what highlighter is.”
— Kevin (Personalized make-up kit for his Daugther)
“He deserved it. And yes, it worked perfectly.”
— Ashley (Prank squirt gun for her Archenemy)
“No idea how bikes work, but Dad hasn’t shut up about tire pressure since.”
— Chloe (Digital Bike Pressure gauge for her Dad)

How it Works:

Pick a Schedule

Choose how often you want to look thoughtful. Monthly? Occasionally? Just enough to maintain plausible deniability?

Customize your schedule with Birthdays, Anniversaries and regular Gift Suggestions.

You pick the schedule. We pretend you’re organized.

Tell us who they are

(Lovers, Friends, Enemies, Family — we don’t judge.)


Their favorite snacks. That one weird hobby. Things they love. Things they hate (or pretend to be allergic to).


‍The more you tell us, the better we can pretend you picked the gift yourself.

Curation

This is where we do the thinking so you don’t have to.

Based on what you’ve shared about your person, we select gift options tailored to their interests, quirks, and questionable tastes.

Reminders

Before the big day, you’ll get a reminder and a few curated gift options that match your person and your price range.

Buy the gift from us, Amazon, or whoever’s fastest. No judgment.

Send it!

You show up with a personal gift. They’re happy. You’re the hero. Everyone thinks you remembered.


Congrats on being a great friend.
(Or at least faking it like a pro.)
Get Started Now!
Onboard a loved one (or archenemy) in 2 minutes. Get free gift picks and timely reminders.Keep Procrastinating?!
Too lazy for onboarding? Just give us a date and an email. We’ll remind you to care later.

BoB Dashboard

After onboarding you get access to End-to-end oversight for all personal relationships. Welcome to BoB! The Bureau of Obligatory Benevolence.
A dashboard listing various people enrolled in a gift program
A depiction of Bob, a dull-looking man in glasses

Hey there!

I’m BoB from the Bureau of Obligatory Benevolence. I exist to streamline the burden of human connection. Whether you're managing friendships, romantic entanglements, or the social contract you accidentally formed with your barista, I help you deliver timely gestures of care with minimal input.
‍
I schedule. I select. I remind. I ship. You take the credit.

Together, we maintain relationships at scale.

FAQ:

Can I easily unsubscribe later?

Yes. At any time. This isn’t a gym membership.

Do I have to pay?

Nope! We just send reminders and suggest gifts. You decide if and where to buy—Amazon, us, or your cousin’s Etsy shop. Zero pressure.

Can I have it... gift wrapped?

Yes! We offer gift wrapping—and even let you choose the level of believability.
Want it to look like you wrapped it at 2 a.m. with duct tape and heart? We’ve got that. Want it to look classy and intentional? We’ve got that too.

Why did you make this?

I only vaguely remember the month of my mom’s birthday. I think it’s... June-ish?Getting a text from my grandmother on the actual day has gotten too embarrassing — so I built something that remembers for me. Now I look like a decent son. Most of the time.

Do I have to fill out a boring form?

Yes, but It’s more like a vibe check than a tax return. You spill some dirt about your person, we do the heavy lifting. It’s way less work than panic-buying socks at midnight.

Is this just a weird joke?

It started as a joke. Then we bought shipping labels. So… yes, but also no.
Company
How it worksGetting StartedFAQ
About
Privacy Policy & Legal
www.MediocreFriend.com